Frequently asked questions
Questions people actually ask
- Which signals does it monitor?
- Pricing page changes, product changelogs and release notes, job postings by function and location, executive hires and departures, customer review sentiment, partnership announcements, patent filings, and paid advertising and messaging changes.
- Why track job postings?
- Postings by function and location can reveal a competitor's investment direction before any announcement.
- What is in the weekly briefing?
- A plain statement of what changed, what it implies, and what to do about it.
- What is the free report?
- A Competitor Change Report on three named competitors, covering the last six months, that surfaces the changes your team missed.
- Do battlecards need updating by hand?
- No. Battlecards update themselves from the same feed as the briefing.
- What does it cost?
- 499 dollars a month for 5 competitors, with weekly briefings and battlecards. 1,290 dollars a month for 20 competitors, with team workspaces and CRM integration. Enterprise plans are available above that.
- Why should I trust the competitor coverage check?
- The score comes from your own answers, worked out in your browser. It does not look at any competitor. The free Competitor Change Report covers three named competitors over the last six months and surfaces the changes your team missed.
Would your team notice when a competitor quietly changes course?
Answer fourteen questions about which competitor signals your team watches and what happens when something changes. See your score and the signals nobody is covering. Runs in your browser. No account, no card, no call.
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