Skip to content
IntelligenceX

Would your team notice when a competitor quietly changes course?

Answer fourteen questions about which competitor signals your team watches and what happens when something changes. See your score and the signals nobody is covering. Runs in your browser. No account, no card, no call.

Your competitive intelligence

Answer for how things are today. Runs in your browser. Nothing is sent.

Product and pricing

Would you know soon after a main competitor changed its pricing page?

Does someone read competitors' changelogs and release notes?

Do you track competitors' patent filings?

Hiring and leadership

Do you look at which functions your competitors are hiring for?

Would you notice a competitor hiring in a new location?

Would you notice an executive hire or departure at a main competitor?

Customers and messaging

Do you track shifts in competitors' customer reviews?

Do you notice changes in competitors' advertising and messaging?

Do you hear about competitors' partnership announcements when they happen?

Acting on what you find

Is one person responsible for competitive intelligence, with time set aside for it?

Are battlecards updated when a competitor changes something, rather than on a fixed schedule?

Does sales hear about competitor changes before prospects bring them up?

Does leadership get a regular summary of what changed and what it implies?

Is each change interpreted, not just pasted into a channel?

Answer the questions to see your score. It updates as you go.

Method: yes scores a question in full, partly scores half and no scores nothing. Each question is weighted from one to three by how early the signal can reveal a competitor's direction and how directly it affects deals, and the score is the weighted share, as a percentage. Unanswered questions are left out.

Would your team notice when a competitor quietly changes course?

Answer fourteen questions about which competitor signals your team watches and what happens when something changes. See your score and the signals nobody is covering. Runs in your browser. No account, no card, no call.

Open the free tool

It runs in your browser. IntelligenceX never sees your inputs.